Natalie Cummins Named Crain’s Notable in Marketing, PR and Advertising

On May 16, 2022, it was announced that Natalie Cummins, Senior Vice President and Chief Commercial Officer for BioReference, was one of 45 honorees named Crain’s New York Business Notable Leaders in Advertising, Marketing and Public Relations in 2022.

As Crain’s writes: “In selecting the 45 individuals for this 2022 list of Notable Leaders in Advertising, Marketing and Public Relations, Crain’s aimed to highlight the professionals who are exceptionally skilled at grasping the zeitgeist and crafting of such messages. The talented individuals who made the cut work in an array of industries and represent the best the industry has to offer. Crain’s is proud to present them to its readers.”

Natalie has more than quarter-century’s worth of experience in health care — developing plans focused on growth, market access, marketing and communications. Currently, she is responsible for marketing, communications, payer relations and commercial laboratory business. In addition, Natalie often serves as the direct contact for key partnership and customers, including the National Basketball Association, Chase Center and Madison Square Garden.

Like all marketing, communication and advertising professionals, Natalie has grown her practices to include digitization, different forums of outreach, social media and inclusion of available data to expand attraction and persuasion. It’s an evolution that speaks to an evergreen business need: letting the world know an organization exists and can deliver what consumers need or at least want.

In recent years, consumers have come to expect the businesses they engage with to show a commitment to social and environmental responsibility. It generally falls to advertising, marketing and PR professionals to demonstrate organizational fealty to those ideals. Industry leaders in the New York area have proved they are more than up to the task, driving messaging around sustainability prerogatives and product offerings with equal aplomb.

Natalie was awarded the honor of Crain’s New York Business Notable Leaders in Advertising, Marketing and Public Relations because she embodies these strategic traits to garner publicity, propel businesses and shape the world.

To see the full list of honored leaders, see more here: